CARPE RIO! is a presentation of Rio de Janeiro with a social, cultural and historical interpretation of all the aspects that make the city the beautiful and unique gem that it is today.
Designed for both quality tourism and in-depth research, the Portal is a virtual stroll along the many corners of Rio that, for a lack of time or opportunity, cannot be directly experienced by the majority of visitors, allowing them to discover hidden dimensions of the city.
The CARPE RIO! website is part of the I LOVE RIO portfolio of products, each using a different approach to promote and discover the image and fascinating culture of Rio de Janeiro, city and state.
Information and advice on some of the best tours, trips, hikes, and little known jewels around Rio de Janeiro city and state are laid bare to readers and visitors. CARPE RIO! brings detailed and specialized tips on how to best enjoy the diverse landscapes - mountains, beaches, parks, and more. From the perfect photo opportunity, to alternatives for a rainy day, as well as classes and excursions. The Portal is committed to providing the most exciting, fun and culturally invigorating experience to the city's tourists, along with information on how to reach any part of Rio, and where to find the best guides.
CARPE RIO! is passionate about culture, and looks to cover the great wealth of artistic creativity that glitters across the city. Rio's repertoire of traditional culture is expounded, including film festivals, theatre productions, art exhibitions, and dance shows. Artistic manifestations from high end theatre to favela treasures are showcased to readers, adding greater texture to the city's cultural image. The Website details the everyday recreations that add vibrancy and character to the city, from kite flying to graffiti art, dance classes to unique Carioca expressions, attitude and mannerisms.
Food is a central component of the tapestry of Carioca culture, playing an important role in family life and social interactions, and testifying to the historic evolution of the city. Gastronomic jewels at bars, restaurants and dinner tables represent a rich, experimental and culturally welcoming society. CARPE RIO! uncovers some of the finest cuisine served at restaurants across the city, from affluent neighborhoods to favelas. The history and development of foundational Carioca dishes are picked apart and presented alongside privileged insider know-how and tips.
The city of Rio has become an international pioneer in its commitment to exercise, health and mental well-being. CARPE RIO! uncovers fitness regimes, recreations, tips and techniques, from Carioca jogging to indoor and outdoor gyms, yoga, meditation, and the latest nutritional tips and trends. Spas, retreats, supplements and personal care are explored, bringing residents and visitors cutting edge insight into how to nurture and develop both body and mind. CARPE RIO! charts the popular tendencies that constitute the day to day make-up of Carioca life.
Famous across the globe for the unique, vibrant and culturally expansive music it has given birth to, Rio remains one of the most important cities for the development and dissemination of old and new genres. The Portal explores important epochs in the city's profound musical history, showcasing old and new talent and divulging information about classical concerts and shows, festivals and parties in samba, forró, jazz, chorinho, maracatu, and much more. Music is an essential part of Carioca culture, permeating every aspect of life in the city.
The warm climate, love for music, Cariocas' innate sociability and their predilection for the enjoyment of life have made of Rio one of the most unique and edifying places for nighttime revelry. CARPE RIO! winds through the vibrant districts of the city, climbs its hills and enters its bars from dusk to dawn to bring readers information on the most interesting nighttime recreations. Snooker bars, rock clubs, samba nights, street parades, parties and carnival rehearsals are unearthed, along with the most sophisticated, exotic and buzzing bars – food, beverages, music and clientele.
The most striking and contemporary fashions for men and women in Rio de Janeiro are presented – providing insight into latest trends in clothing for the workplace, parties, sports, events, everyday recreations and the beach. The historical development of international and national style trends is given a look-in to furnish readers with a sense of the social and political significance of the art form. From gowns and suits to bikinis and swimming trunks, a catwalk of style ideas are packaged and delivered to readers to help them reinvigorate their wardrobe and understand the Carioca aesthetic.
Cariocas love sport - from football to paragliding, and everything in between. Every beach, forest and body of water in Rio attests to the fact that Cariocas are in the midst of an enduring love-affair with sport and fitness. CARPE RIO! explores the sporting recreations of the mountains, beaches, sea and air, providing advice and tips on how to get involved, as well as fascinating stories and exposés. Professional and populist sports are covered alongside modern trends such as slack-lining and stand-up paddle, as well as information on hikes, classes, local teams, gyms and competitive events.
Rio de Janeiro's history is especially rich, varied and multi-cultural. CARPE RIO! unpicks the early development of rituals and practices, the arrival of arts and customs from around the world and the birth of the city's landmarks. It provides fascinating information about the evolution of neighborhoods, the origin of festivals, parties, genres, televisions shows and fashions, as well as evocative snapshots of the past, from the old coffee plantations of the 19th century to the festivities of the early 20th century and the musically effervescent 1970's and 80's.
Aware of Rio's growing importance on the global market, the Portal provides a wide range of information about the city's economy, suitable for business people, entrepreneurs and economists. To increase understanding and awareness useful ideas on how to conduct business and engage with local market culture are provided. Expanding industries and local enterprises are positioned centre stage, while tips, techniques and useful contacts for bourgeoning entrepreneurs and businessman are revealed.
Sitting just across Rio's bay is her sister-city, Niterói. As part of CARPE RIO!'s project to broaden awareness for the rich cultural and touristic offering of the state of Rio, the Portal examines in detail all aspects of Niterói's landmark catalog. Golden, secluded beaches, architecture, museums, cinemas, parks, tours, sensational views, restaurants, theatres, sporting competitions and recreations, as well as flashbacks to important epochs in the region's history, squarely position Niterói at the heart of the state's scenic, cultural and intellectual milieu.
Recognizing the importance and the synergic relationship between the capital and the dozens of cities that dot the state, CARPE RIO! provides eye-opening information about the cities, districts and communities that lie outside the famous neighborhoods. All crevices and corners of the state are explored in the pursuit of hidden cultural, gastronomic and social gems. CARPE RIO! explores the historical development and beautiful landscapes of regions, revealing the important and unique role that each plays in the overall fabric of the state.
CARPE RIO! photos are unique, and cannot be found in any other publication. Angles, lighting, subjects and composition are carefully selected to ensure that each photograph is distinctive and captures an aspect of the city in a refreshing light. State of the art equipment is used throughout the process, to create images of the highest quality. Underpinning the photographic philosophy of CARPE RIO! is a drive to capture the interaction between people and spaces. Places and personal experiences are inextricably connected, exposing the profound effect that Rio's stunning landscapes and urban wonders have on residents and visitors.
CARPE RIO! is advertised globally on-line and locally through high visibility programs and partnerships, reaching readers known to be interested in the topics, style and philosophy of CARPE RIO!. The main area of allocation in the hospitality industry in Rio de Janeiro include the famous Zona Sul and the beautiful Barra da Tijuca, with particular focus on landmark areas and hotels. The CARPE RIO! website is part of a global I LOVE RIO portfolio of products that including the rich and pioneering web Portal which explores and re-imagines the city through a breadth of engaging contemporary articles, as well as thousands of breath-taking photographs.
The Portal's innovative structure and design, never done before for any other city in the world, is rich in content that is easily utilized, resulting in a product of the highest level and value to a broad range of international readers. A wide selection of advertising partnerships is available, including simple banners to complement the Portal's textual and photographic content, and multi-page feature articles. Other options include creative offerings and tailor-made partnerships known to greatly benefit audiences, sponsors, and the city as whole. Costs and availability are determined according to advertisement size, philosophy, and message.